Focus on Preparedness

At Bluebird, we’re constantly reviewing the position and movement of the property industry in South-East Queensland.

In April 2020, we even predicted a potential boom and encouraged our clients to be market ready. Today? The demand isn’t slowing—it’s increasing.

Uncertainty was felt throughout last year as we all learnt to comprehend changes from COVID-19 which no doubt fuelled the desire for stability in our homes and futures. Interstate and intrastate migration increased, with the heightened demand to live in South-East Queensland reaching levels not experienced in over a decades. This is escalating pressure on Brisbane’s property market which has already resulted in an increase of 5 - 10% within twelve months— a trend continuing well into 2021.

Knowing this will be a consistency throughout the next few months (and likely years), there’s significant opportunity for developers and buyers alike. However, making the most of this situation needs a considered and thoughtful approach, starting with our six recommendations on how to get prepared.

Don’t overpay
The temptation to buy whichever is readily available can be overwhelming when demand is heightened, but it may lead to dire consequences later on.

Pick quality sites
Identify your non-negotiable items and weigh them against each potential location with intent. Better yet, engage an acquisition service to leap ten steps ahead.

Be sensible
Don’t rush into a purchase. Taking the sensible, pensive approach garners better results long term.

Don’t be the last person standing
There’s a balance to being cautious or reactive. Understanding your financial capacity, desired outcome and ability to commit will ensure when you’re ready, you can go full steam ahead.

Stick to your knitting
What do you know and what do you need to know? Acknowledging your limitations and areas of expertise will allow you to do what you do best, and get the assistance needed when it’s required. There are plenty of times in life to step outside of the lines and go all in, but the property market probably isn’t that time.

We know the South-East Queensland property market is booming and isn’t showing the slightest indication of backing down. With this in mind, there are significant rewards to reap across the board—so we encourage those in a position to move ahead to do so, now.


Bluebird Property is a residential development management and advisory company, based in Brisbane. We provide a dedicated and personalised service to developers and landowners who may not have the time, expertise or resources to oversee their projects. 

We have extensive experience, networks and the resources to manage all or any part of the development process.

We are your ‘one stop shop’.  Click here to view more on our services.

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Celebrating International Women’s Day: a conversation with Bluebird and Urbaine